CardMarketing 2.0

Many people cringe at the thought of a bank being on Facebook or some other social networking site — it's not for them and they just shouldn't be there. In many cases, they're right, generally because the financial institution in hand somehow manages to make a complete hash of it.

It's always tough when someone asks you to describe Web 2.0. I tend to rattle off sentences containing words like 'engagement', 'two-way web', 'social internet', 'user-generated content' and 'consumer empowerment'. But God only knows what I would blurt out if I was asked in front of a camera.

Neat little post by Paul Dunay of Buzz Marketing for Technology. It's not revolutionary but reiterates well the need for companies to create pull content, not push content — to be what interests people rather than to interrupt what interests people.