CardMarketing 2.0

Chase Card Services took a chunk out of the opposition in mid-September with the launch of its next generation Freedom card, the only credit card offering triple awards that are automatically adjusted based on an individual's spending patterns. It's an intelligent card intelligently marketed by an intelligent and modern-thinking issuer.

Simple but strong piece by Janel Landis, a director of search marketing at Florida-based multi-channel marketing agency, Sendtec.com, on search and DRTV. She drives home how important it is to balance TV advertising with search engine marketing, that is, to make sure that when people collapse in front of the Dell...

Creditcovers.com, the place you go to design a skin for your credit card (and subvert one of the key icons of consumer capitalism in the process with a humorous picture of some 'tits' or 'ass'), has teamed up with Zug.com, the world's self-proclaimed funniest website to create the world's funniest credit card cover.

I am starting to go insane. Would somebody out there please write something, make a comment on a Card Marketing 2 post, any post, even if only to say how poor, unimaginative, barren it is. A blog is meant to be a dialogue, a place to share ideas and thoughts, and to maybe generate new ideas and thoughts.

Allowing people to customize their credit, debit and gift cards with images of their own is a rapidly growing trend across the banking community globally, and a reaction to the rampant consumer demand for personalization. It's not just about satisfying consumer demand, either...

The TechCrunch 40, which took place on Monday and Tuesday of this week in The Palace Hotel, San Francisco, was an opportunity for 40 of the world's hottest start-ups, selected on merit, to announce and demo their products, and potentially win $50,000 cash.

Republican presidential candidate, Mitt Romney, has just crowdsourced a TV ad for his high profile campaign. Apparently, he and his campaign organizers were mighty impressed by the Frito Lay Doritos Superbowl ad, which was put together by a bunch of amateurs but went on to be broadcast to millions of people during the primest of prime time TV.

Interesting goings-on in the UK, as HSBC suffers the full force of Facebook and changes its graduate overdraft fee policy in what one Times journalist dubs a "humiliating U-turn"....