CardMarketing 2.0

A massive 91% of all email is spam, according to figures released in November by Postini, a company specializing in Integrated Message Management. Daniel Druker, Executive Vice President, Marketing, said the stat is grim confirmation that spam – unsolicited or undesired bulk electronic mail – is holding the internet “under a state of siege.

Each issue, we examine a key word from the ever-evolving Web 2.0 lexicon. Some terms are obscure, others may intimidate but once you get up close, none of them will bite. We break them down and show how they are relevant to the world of online card marketing.

Today’s word: Viral

Coined in October 2004 by Wired Editor-in-Chief, Chris Anderson, ‘The Long Tail’ is a term that captures the radical new economics of the digital age.

It may sound flowery, a touch elaborate, but The Long Tail represents a powerful economic force that will have ramifications for the way many companies – including card issuers – do business moving forward. So just what is it and how is it relevant to financial card issuers?

Welcome to the first edition of Card Marketing 2.0, the new online newsletter by Serverside Group. On a regular basis, we will be focusing on the latest trends in online card marketing, highlighting the technological developments that are enabling issuers to engage consumers in new ways, and profiling the companies that are ahead of the game.

It makes sense, in the first issue of a newsletter called Card Marketing 2.0, to explain what ‘2.0’ actually means. A lot of people are familiar with the Web 2.0 movement, the Web 2.0 buzzword, but few can fully explain it.