I tapped the words 'world of warcraft credit card' into Google this morning. I wanted to see what other people were writing on this
new card issued by Visa, Blizzard Entertainment and First National Bank Omaha. I was taken aback by the amount of coverage the damn thing had generated, the sheer excitement and chit chat in blogs and other online forums. Within a matter of days, coverage of the World of Warcraft (WoW) card has gone through the roof. It's everywhere, and everyone is talking about it. This is the essence of viral, of word of mouth (WoM).