Neat little post by Paul Dunay of Buzz Marketing for Technology. It's not revolutionary but reiterates well the need for companies to create pull content, not push content — to
be what interests people rather than to
interrupt what interests people.
Paul points out, and rightly so, that marketers will increasingly begin to rival traditional media in the content they generate.
Greg The Architect by TIBCO, he says, is a case in point, albeit a b2b one — a superb differentiator within TIBCO's space.
Marketers, the message is, have to unlearn much of what they have learnt, to remove all 'roadblocks' and give people reasons to engage. Content, these days, is king.