Now that's what I call initiative.
Wired reported recently how Helene Blowers, IT director at North Carolina's Charlotte & Mecklenburg County public library, was so fed up with her staff not knowing about Web 2.0 and shooting blank looks at an increasingly inquisitive public that she did what 99.9% of the population wouldn't have done and created a website,
Learning 2.0.
This free, and freely accessible, website teaches librarians 23 Web 2.0-related exercises, from setting up an RSS feed, starting a blog, learning about wikis, tagging and folksonomies, and creating a podcast. To drum up interest she handed over free MP3 players to anyone who completed the course, as well as the chance to win a laptop. It's been a such a riproaring success that dozens of other libraries around the world have been rolling it out to their own staff.
Strikes me that here's something issuers could do to ingrain Web 2.0 within their own employees' consciousness: it's simple, cheap, easy-to-implement and fun. And if everyone else in your company knows about Web 2.0, it might just make your job as a marketer easier, too.