I have
written before on chance, randomness and serendipity — and how much fun it would be if issuers could integrate these concepts into their marketing. Well, one issuer has made a stab at this recently, and it's a good start. I'm talking, of course about Chase (which is usually the case whenever I'm covering innovation and clever goings-on in the cards space).
Anyway, the campaign, '
Chase Picks Up the Tab', is a pretty straightforward holidays initiative and involves Chase picking up the cost of every 500th debit card purchase made without using a
PIN (up to $500) during November and December.
So, Randy books himself a motel room for the night on his way to see the in-laws in the deep South and, a day or two later, has good reason to smile when he opens his hotmail account and finds out, through an email alert, that the slightly pricey room he whacked on his card was courtesy of Chase.
OK, I'm sure this sort of thing has been done before — it has hasn't it? if it hasn't, I give up — but it's still fun and a little bit different. And that never hurts.
