CardMarketing 2.0

Three useful podcasts for you to listen to — as supplied by the Internet Advertising Bureau. The first focuses on the future of internet marketing and includes views from such luminaries as Randy Falco, Chairman and CEO of AOL.

The second talks about Web 2.0 — just what is it and exactly how do advertisers adapt their marketing strategies to monetize social networks? Jay Stevens, Vice President of Operations at MySpace, gives his cent's worth on this front.

The third podcast concentrates on the revolution in mobile marketing — just how can marketers translate their strategies onto the mobile handset? The potential is huge, there's no doubt about that, but Matthew Kirk, Director of Portals at Orange, says since mobiles are so private you need to get the messaging and tone just right. If not, you could risk seriously alienating the very audience you're targeting. Anyway, grab your headphones and listen up.