CardMarketing 2.0

I rather like your blog, Dominic, but this is a rather insecure behaviour don't you think.

And your tales about your dad's shower - its funny but is it about CARDS - eh! answer me that. www.DadShower2.com maybe.

Anyway - if you are so clever find an angle on this baby:
http://creditcovers.com/blog/2007/09/worlds-funniest-credit-card-contest/

Sorry Bob, it is insecure behaviour, and very selfish — I will also make sure I now concentrate on cards, not my dad's drought dilemma/bathroom habits. I will do my best about creditcovers, too...

Keep writing about our company(CreditCovers: skins for your credit cards), and we'll keep reading your blog! ;) Actually, I'm glad we found you, we're always on the lookout for cool credit card related blogs...

ROCK!

Anthony David Adams
CEO, Founder, Inventor
http://creditcovers.com

I like your blog, really.
I chose not to leave message because I used to use Chinese. I am from Taiwan. It may sounds weird but the geographical distance and unfamiliarity of English really bring some difficulties for me to leave some comments here.

Thank you for your sharing. Keep going on writing nice articles !

Hi Anthony, I'm 100% behind anything that injects some life into the cards space, so I'm sure our paths will cross again ;-)

In fact, I'd be more than happy to have you onboard as a guest blogger — always looking for people happy to jam a large stick into the spokes of convention.

Hey Itia, thanks for the encouragement — and thanks to you, too, Bobby for starting the ball rolling. Out of the blocks finally... :-)

Actually I want to ask something about Serverside Group...

If I am right, this blog is sponsored by Serverside Group, which developed the online card design program...

Is this bank use Serverside group's program ?
http://www.taishinbank.com.tw/personal/card/credit/imake/index.jsp?SESSIONID=#

The Taishin Bank provided the "iMake" card, allowing user design cards, as Serverside provided. However, this system can't work. (press the middle button to design it). I am really surprised that one year has been passed since the card announced, there was still nobody noticed this.

Look at the evaluation of this card on web :
http://www.cardu.com.tw/card/card_rank_detail.htm?bi_pk=75&cc_pk=1542

If you understand chinese, you will know the first big column is "The Design Of the Card". All the three evaluations fall in low scores

Sorry for my poor English. I know I made lots of mistakes in grammar.

Itia,

Hi, I'm Adam Elgar, one of the founders of Serverside Group, I'm afraid I don't speak any chinese but we are looking into this issue. Thank you for pointing it out.

Any other comments about our service gratefully received.

Hello Itia

Hello I’m Tom Elgar (its almost like Adam and I are brothers). Again thank you for the post. I guess I’d make a couple of points:

The link you are pressing is a demo button (I believe it says “Try iMake” when translated) – it shows you that you can move the images around and play with them and so on. It isn’t a full version and you can’t upload to it. In older browsers (before the lastest round of browser security lockdowns), it was possible to view images AS IF they had been uploaded, but sadly that is no longer the case. We no longer provide this demo feature to our customers for this reason (and we haven’t for 2 or more years since the latest IE versions were beta released).
Nonetheless thank you for the ‘heads up’.

The other key point you make is that the response to the card design is not favourable according to this website. There are some important points to make on this. Firstly, the iMake design was made in 2003-4 when the Visa regulations still stipulated that there must be a broad bar on the right hand side around the brand marks (in this case in red), which made the designs look a great deal less good. Visa very quickly changed their rules with the advent of our technology, so nowadays you can design the card pretty much as you like. And they look fantastic - I have one in my pocket of my son and me, and it is quality I assure you. Also, and this is key, the picture that I have – which I love – is great for me but it’s not art, its something I care about and that’s the point. It’s about me and what I care about – so will it win design awards? No. But I don’t care (and nor does my son).

The third point is that, while Serverside make every effort to support their clients in their marketing aims, at the end of the day we provide marketing tools – how they are used in the market is not something we can control. While I cannot discuss the iMake product itself (at core it is a credit card not a picture card after all), I would be at pains to point out the phenomenal success of some clients such as ING Postbank where 120,000 people signed up for a new card within 8 weeks of launch. That’s in a country with about half the population of Taiwan.

Completely off the point, I actually live in Taiwan right now. In fact my second son born two weeks back is technically Taiwanese!

Anyway enjoy the mid-Autumn festival – I’m off for Moon cakes.

Dear Tom,

Thank you very much for the response. Actually I found the fact one month ago...I knew ING and other banks obtained phenomenal success in promoting this card, and I just wondered why it wasn't popular in Taiwan. I had tried Taishin Bank's system, and I can't upload pictures and thus design my card. In contrast, I could do it on KGB's (Belgium) system... I think that was the critical point of failure. I was just surprised that nobody noticing this.


Please don't think this can't work in Taiwan. If you look at the most famous blogs in Taiwan, you will find they are "comic blogs", which paint cute pictures, allowing you to put them as the emotion pictures or portrait on MSN.

Like...
http://www.wretch.cc/blog/cwwany
http://blog.roodo.com/onion_club
http://www.wretch.cc/blog/samwoo

As TaishiBank, they also had some really good credit cards, but they just didn't do it well this time.
You can watch the imake card promo ad here:
http://you.video.sina.com.cn/b/1381885-1231327867.html

The main character "小S" was really famous in Taiwan, but the ad just couldn't get the point.

Thank you for the reply again.

Btw, why I have to "Save Comment" twice to really send out my messages ?