CardMarketing 2.0

... soaring yet again. According to research by UK-based, The Advertising Association (which will be published at length in the association's Advertising Statistics Yearbook 2007, to be published in June), online UK adspend rose 47% to £2,016 million in 2006, achieving a 10.6% share of total UK adspend. This is the first time it has surpassed the 10% mark.

Traditional media, unsurprisingly, didn't do so well. The press sector as a whole fell by 2.7% relative to 2005, with regionals newspapers, business and consumer mags suffering most. TV, meanwhile, fell by 4.7% on 2005 to £4,594 million, its first decline since 2001, radio adspend was down 7.7% on 2005, while direct mail fell short by 2.1%.